The dramatic transformation of display technologies is helping to redefine what digital signage systems can do today, as well as where they can go next.
One of the most notable shifts is in the performance and affordability of LED displays. Fine-pitch LED, particularly in the sub-1.5mm range, is becoming far more accessible, even for indoor and close-range applications. What used to be reserved for high-budget video walls is now within reach for corporate and commercial environments.
The pricing curve is on a downwards trend, though factors like import tariffs and installation location can still have an impact on total cost. For businesses wanting easier deployments, all-in-one LED displays like the popular 110-inch formats are gaining traction thanks to their reduced complexity and increasingly attractive price points.
LCD continues to hold its own, especially within high-brightness applications. For signage in window-facing or sun-exposed areas, models offering brightness levels well beyond 3000 nits remain the gold standard. They ensure clarity and visibility even under direct sunlight, maintaining LCD’s reputation as a reliable workhorse across a variety of environments.
OLED is carving out its place too, particularly in premium settings. Its slim profile, exceptional contrast and flexibility make it ideal for flagship retail or high-end corporate interiors. However, its higher cost and sensitivity to bright lighting conditions can limit its use in more rugged or mainstream signage deployments.
We're also beginning to see more experimental applications with curved and transparent displays. While not yet widespread, these technologies are appearing in standout projects where visual impact is paramount. Think world-leading retail stores or statement lobbies in corporate headquarters. These displays aren’t only serving a functional role, they are architectural features that elevate brand presence.
Behind the scenes, embedded System on Chip (SoC) technology has quietly revolutionised display installations. Modern professional signage displays now have built-in media processing power, removing the need for external players and simplifying deployment. This evolution has not only streamlined signage rollouts but has also made ongoing maintenance much more manageable.
Another emerging trend worth watching is the revival of e-paper displays. Once considered niche, e-paper is finding new relevance in sustainability-focused environments. Because it only uses power when content changes, it’s ideal for battery-powered or ultralow-energy signage applications. Recent advances in colour rendering are making e-paper displays more visually compelling, though their reflective nature and slower refresh rates can hinder their performance in use cases including meeting rooms, library signage or ambient wayfinding.
Ultimately, there’s no template when it comes to display technology. The best solution depends on the use case, but one thing is universally clear. Today’s displays are brighter, slimmer, smarter and more energy efficient. These improvements aren’t just technical, they’re transforming the way we live, work and communicate.
Explore how the latest display innovations can elevate your environment by connecting with our experts to find the right solution for your unique needs.
