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LEDs… failure is not an option

LED Natwest
Selfridges 2
Willis Towers Watson-1
LED wide angle
Wellcome Trust

Brought to us from the bright lights of stadium advertisements, LED displays have shone their way into our boardrooms and offices. While their use in the business world is very different from that of stadium-sized displays, LED technology is establishing itself as the go-to large format display technology for good reasons. LED offers seamless images and a flexibility of scale and shape that cannot be matched by traditional large format displays and colour and contrast that comfortably outperforms projection. That said, these nifty little lights are not without their challenges.

At Kinly, we pride ourselves on giving customers honest advice to help inform their tech selection.

That’s why we believe it’s important to be completely transparent about the challenges of a product, as well as highlighting its positives. When it comes to new LED installations, pixel failure has traditionally been where they miss the mark.

An LED display in HD requires millions of tiny lights emitting diodes on a circuit, all of which are highly delicate and manufactured with microscopic electrical connections.

Good manufacturers test and validate the quality of these connections at multiple stages during the production process, followed by a long (often 72 hour) testing period prior to shipping displays to customers.

The LED displays then have to go on an arduous journey to the final destination, typically transitioning from a warm factory to a lorry, then a train, ship or plane, followed by another lorry, a cold warehouse, and finally another lorry before reaching their destination – your building.

These vibrations and environmental fluctuations increase the probability of breakage and pixel failure, meaning the installation stage, and the following two-week period as the product settles into the temperature and humidity of its final destination are the most critical period for LED displays. Once up and running, they become a highly dependable and reliable piece of equipment.

All LED manufactures have a tolerance for dead pixels (the acceptable number of pixels that may not work before repair is authorised). This means that there can be a small number of dead pixels without rendering it a defective display. Many suppliers align with this and disregard small imperfections such as a single dead pixel.

At Kinly, we don’t accept that. Although it may be a minor flaw, we strive for and deliver perfection. We want people to have the best possible experience. That’s why we run a zero-pixel pledge –a no tolerance policy on pixel failure across our LED display installs.

To deliver this, all of Kinly’s LED partners sign up to our zero-pixel pledge agreement with the assurance that when an LED installation is complete, no pixel with be out. Better yet, they guarantee that three months later, that statement will still be true — giving our customers the peace of mind to get through that tricky, high-risk installation period.

LED technology is expanding into new and exciting applications for our customers, including digital messaging, meeting spaces and even in-office art displays. These applications offer endless possibilities for employee engagement and creativity.

With such a high level of investment, it’s essential to commit to quality. And with our expertise in design and delivery, plus our zero-pixel pledge, that’s exactly what Kinly delivers.

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