Joanna’s marketing expertise has been shaped by a career spanning sectors ranging from aviation and retail to workforce development and healthcare. She is currently the Marketing Manager responsible for Kinly’s largest market – the UK. At John Lewis, she took on a corporate journalism role focused on communication and engagement in this employee-owned business. At British Airways, she led a team responsible for global brand consistency and sharing of relationship marketing best practice. Joanna took an unconventional route to where she is today, and brings that resilience and fresh perspective to her work with both stakeholders and peers. She is an ardent proponent of customer-focused marketing content.